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Advertising Perception Study
Find out if your sales message is working. Is your ad memorable? How does it compare to your competitors’ ads? You’ll get the answers to these questions (and more) free of charge when you schedule a 1/2-page or larger display ad in a study issue. We contract exclusively with Readex Research
of Stillwater, MN, an independent research firm that provides unbiased guidance for your marketing campaign. br>
Bonus Distribution
Throughout the year, thousands of copies of your ad in RF Design will be distributed at industry trade shows. Your advertising message in these show issues will gain extra market exposure, helping you attract new prospects at critical buying times. The 2006 bonus distribution issues are listed on the editorial calendar.
E-mail Newsletter Sponsorships
Each week RF Design sends its readers The RF Design Bulletin, an email newsletter focused
on the most interesting and compelling design insight available. Call your sales manager today for the details.
Product/Services Showcase
When you advertise in a Showcase Issue, (1/3-page or larger display ad) you receive a 1/9-page product/service editorial feature.
Schedule your display ad, then send us a 4-color
photo and brief product description. We’ll include
your Web site address, and you will receive bonus
exposure at no extra cost.
Product Literature Inserts
At key industry sales events, send your prospects home with your product literature. In
this issue, we will insert your product literature
with bonus copies of the magazines being distributed to
attendees. Full-page display advertisers can provide as
many as two pages and fractional display advertisers can provide a single sheet.
(Literature should be trimmed to
8 1/8" x 11-1/16" (20.64 cm x 28.10 cm)).
Ad Reprints
Print extra copies of your ads at a discount to use as trade show handouts, promotional flyers, direct
mail pieces or literature for your sales force. Contact FosteReprints.
Customized Circulation List Rental
Direct mail is a profitable complement to your advertising program,
and you can boost your ad dollar return by renting our
subscriber list. Display advertisers receive a 15% discount
on list rental.
Custom Publishing
Custom publishing is an important marketing tool for building your company’s brand loyalty and allows you to create and maintain an effective, personalized relationship with your customers. Primedia Business offers a full range of custom publishing services including custom magazines, print and e-mail newsletters and advertorials. The Custom Publishing Group can also create and manage your company’s Website, provide content, develop various e-mail strategies and can offer a turnkey solution, including distribution to our loyal readers, for all of your customized marketing needs.
